Project Overview:

Comprehensive packaging design and production for Newave (Copar), an eco-conscious skincare brand committed to sustainable, petroleum-free cosmetics with fully recyclable and compostable packaging solutions.

Client Brief:

Design a cohesive packaging system for a sustainable skincare line that communicates environmental values while meeting cosmetic industry regulations. All packaging components must align with the brand’s commitment to eliminating plastics and petroleum-based ingredients.

Brand Philosophy

“Love yourself. Love your planet” – Newave positions sustainability as integral to self-care, targeting environmentally conscious consumers seeking effective products without environmental compromise.

Product Line Developed

Primary Range

• Belief Body Lotion (120ml) – Repairing & Soothing
• Vie Hand Cream (50ml) – Protecting & Softening
• Lip Balm x 5 versions (4.2g) – Protective & Sustaining

Structural Packaging Solutions

Jar Packaging (Belief & Vie)

• Format: Wide-mouth cylindrical jars with matching screw-top lids
• Material: Bamboo resin-based composite for home and industrial compostability
• Sustainability feature: Fully biodegradable alternative to traditional plastic packaging
• Labeling: Direct screen printing on jar body for minimal waste
• Capacity: 120ml (body lotion), 50ml (hand cream)
• Color: Pigmented to match product line color architecture
• Barrier properties: Maintain product freshness while remaining compostable.

Carton Packaging (All products)

• Material: FSC-certified recyclable paperboard
• Construction: Auto bottom cartons (Body Lotion, Hand Cream), Tuck-end folding cartons (Lip Balms)
• Features: Complete product information hierarchy across panels
• Finishing: No coating for ease of recycling

Tube Packaging (Lip Balms)

• Materia: Bamboo resin-based composite for home and industrial compostability
• Cap: Matching compostable material
  

Technical Specifications

Color Management

• 2-color print system (brand color + black) for cost efficiency
• PMS spot colors for vibrant, consistent brand recognition
• Strategic use of white substrate for third “color”
  

Typographic System

• Primary brand: Custom wave-inspired logo
• Product names: Bold, modern sans-serif
• Body copy: Clean, higly legible sans-serif for ingredients list
• Hierarchical sizing for quick information scanning
  

Sustainability Iconography:

• FSC Certification logo (to be placed by FSC certified print shop)
• Recycling symbols (region-specific: AUS/NZ)
• Compostable polymer identification
• Petroleum-free badge
• “Not tested on animals” certification seal
• Box recycling instructions with disposal icons

Prepress Deliverables

Complete File Package

• Structural dielines with fold lines, glue flaps, and trim marks
• Print-ready PDFs with proper bleed (1/8″ standard)
• Spot color separations with PMS callouts
• Barcode specifications and PMS callouts
• Mockup templates for client presentation
• Print specification sheets for manufacturer
• Material recommendations with sustainability certifications
• Quality control checklists for press approval

Multi-format adaptations

• Jar label artwork (cylindrical distortion compensation)
• Flat carton layouts (all SKUs)
• Tube printing artwork (with registration marks)
• Retail display considerations
  

Regulatory Documentation

• TGA (Therapeutic Goods Administration) compliance verification
• INCI ingredient name validation
• Allergen highlighting per Australian requirements
• Net quantity statement formatting
• Country of manufacture disclosure
• Batch code and expiry date placement specifications
  

Skills Demonstrated

• Cosmetic packaging regulations (Australian TGA)
• Sustainable packaging material selection
• Multi-SKU brand system development
• Structural package design and dieline creation
• Complex information hierarchy design
• Print production for multiple substrates
• Cost-effective color system strategy
• Icon design and certification badge integration
• Barcode generation and placement
• Typography for regulatory legibility standards
• Environmental claims substantiation
  

Brand Impact Results

Created a distinctive, shelf-ready packaging system that:

• Clearly communicates environmental values to target consumers
• Maintains premium aesthetic despite eco-material constraints
• Scales effectively across multiple product formats
• Meets all regulatory requirements for Australian retail
• Supports brand story of “loving yourself and your planet”
• Provides clear recycling/disposal guidance for consumers
• Differentiates through bold color coding within sustainable category
  

Expandability

The packaging architecture supports future product expansion:

• Established color-coding system for new products
• Flexible panel layouts adaptable to various package sizes
• Consistent brand language and certification display
• Modular information structure for different product claims