Project Overview

Designed and produced label artwork for a craft vodka line featuring three distinct flavor profiles with coordinated visual identity across the product range.

Client Brief

Develop packaging for a small-batch vodka brand that evokes nautical heritage and artisanal quality while differentiating three SKUs through color-coded design.

Design Concept

The labels feature a weathered, distressed aesthetic with textured backgrounds that suggest aged metal or patina, reinforcing the “vintage” brand positioning. A distinctive sailing ship icon anchors the brand identity within an oval badge system.

Product Line

• Small Batch Vodka (unflavored)
• Small Batch Raspberry Vodka
• Small Batch Blackberry Vodka
  

Technical Specifications

• Label Dimensions: 4.5″x 4.5″
• Bottle Format:10.5oz flask style glass
• Printing Method: Flexographic or Digital label Printing
• Substrate: Clear MDO with moisture resistance
• Finish: Gloss Varnish
• Color: 4 color Process + Spot color for branded elements + Opaque White Underprint
  

Skills Demonstrated

• Label design and structural understanding
• Alcohol beverage packaging regulations knowledge
• Typography hierarchy and readability
• Color theory and brand differentiation
• Texture and distressing techniques
• Production file preparation
• Multi-sku system development
• Print production specifications
  

Results

Created a cohesive product family that balances heritage aesthetics with shelf impact, featuring a scalable design system that could accommodate future flavor extensions while maintaining strong brand recognition.